Industrial design origins

I graduated from Ravensbourne with a BA in Product and Furniture design. I grew an affinity for graphic design and a love of software. With multiple disciplines, I began working for Suck UK, crafting homeware products, creating illustrations for packaging and working on pitches for new products. With a knack for spacial design, I specialised as a 3D visualiser for commercial spaces, alongside working as a graphic design intern at Exposure. I was lucky to be mentored by a team of senior creatives, and delivered award winning brand and advertising campaigns for Sony, MTV, VH1 and Bravo TV.

From print to pixels

I took an opportunity with Telegraph media Group where I spent three transformative years working my way from junior to senior designer – mastering the aspects of print design, photography, illustration and copywriting. Eager for a new challenge I found it at Yahoo! in a demanding creative and design ops role – responsible for the conceptualisation and delivery of B2B & B2C creative services across EMEA, including; branding, animation, email development, and event design.

Growth and leadership

Ever-curious, I moved to Amazon Advertising, and spent the next five years developing my design & leadership skills, scaling the team and processes to accommodate 200% YoY business growth. I won multiple awards during my tenure and am an accredited Amazon inventor for Amazon SmileCode. Responsible for key business verticals, design ops and strategy, I guided my team to build user-centred experiences on behalf of 100+ brands spanning web, App, Fire Tablet and Fire TV platforms in the form of landing pages, interactive advertising and e-commerce experiences.

Always curious and learning

In recent years I've experienced a variety of industries and environments, seeing both good and bad approaches to building teams, products while observing outcomes. Through this, I have gained a pragmatic mindset to product design and continue to evangelise for the end-user at every opportunity.

I am currently at working with Oracle Cloud Infrastructure as a Principle UX Designer – leading end-to-end product design for complex, cloud computing solutions.